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3 weeks ago
Overview
Cognac producer Fillioux targets Nigeria, Asian markets as Trump tariffs upset industry
Amid escalating trade wars that threaten France’s historic cognac industry, fifth-generation producer Christophe Fillioux is forging new paths for his family’s 131-year-old brand by actively developing markets in Southeast Asia and Africa.
Fillioux, 45, owner and master blender of Jean Fillioux cognac house, has reportedly initiated partnerships with distributors in Nigeria, Thailand, and Vietnam as traditional markets face unprecedented challenges.
The situation is very hard to navigate. We’ve got a huge visibility problem,” Fillioux told Reuters last week, standing among vines planted by his father in 1980.
The strategic pivot comes as U.S. President Donald Trump imposed 20% tariffs on European goods, dealing a severe blow to French cognac producers. The United States, which accounts for one out of every two bottles sold worldwide, represents the industry’s most crucial market with exports valued at approximately 1 billion euros ($1.10 billion) last year.
https://businessday.ng/world/article/cognac-producer-fillioux-targets-nigeria-asian-markets-as-trump-tariffs-upset-industry/
