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Inioluwa Ogunleye
2 months ago
Overview
As 2026 kicks off, Nigerians already have their eyes and hearts set on what they would like to achieve this year. For many, this requires learning a new skill, uncovering a new talent, and improving their knowledge.
To achieve this, many have turned to Google to gather information on how to pursue their dreams, goals, and ambitions in 2026.
These searches show that Nigerians are moving beyond simple resolutions to actively map out a year of self-improvement, entrepreneurial growth, and deeper personal connections.
Data from the first two weeks of January shows a 40 percent spike in searches related to self-improvement and "becoming better". From the boardroom to the classroom, Nigerians are using Search to find the tools they need to succeed in every area of life.
The entrepreneurial spirit remains the heartbeat of the nation. "How to start a business" emerged as the top-searched "how to start" query this month, seeing a significant 80 percent increase as Nigerians look to build new ventures and drive economic opportunity. Other top searches for new beginnings include:
Starting a blog
Launching a podcast
Opening a YouTube channel
