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Gbeminiyi Ogunleye
1 month ago
Overview
Evolution Of The Rolls Royce Phantom (Photos)
The Phantom is the top of the line Rolls Royce model. Rolls Royce Phantoms have been produced since 1925, making it the longest-used car model nameplate in automotive history.
Earlier generations of Rolls-Royce Phantoms consisted of the chassis and engine, then arrangements were made to manufacture the body and interior, customised to the buyer's requests.
Customers could commission famous coach builders like H.J. Mulliner, Hooper and Park Ward to build the body and interior.
In the 20th century, the Rolls-Royce Phantom was a very low volume, hand-built limousine, which in its first four generations was custom coachbuilt to the customer's requests, and sometimes extravagant desires. Whilst automobile manufacturing over time became more mechanised and prolific, and vehicles from other manufacturers could be built in greater numbers and at lower prices, the Phantoms remained hand-built, and production of individual cars only began once the order was placed.
Photo: Generations of the Rolls Royce Phantom.
